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Stop Overpaying for Klaviyo – Get Your Free Cost-Saving Toolkit Today!

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Klaviyo’s New Pricing Changes Could Be Costing You More Than You Think…

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Klaviyo, the go-to marketing automation platform for email and SMS (especially for Shopify users), recently announced strict enforcement of profile compliance starting February 18th. If you’ve been relying on Klaviyo without closely monitoring your active profiles, you could see a significant price increase.

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Here’s the catch…

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You might think an “active” profile only includes users who are subscribed to your emails or SMS, right? Wrong.

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Klaviyo considers “never subscribed” profiles as active, meaning contacts synced from Shopify—who haven’t explicitly opted in—are still counted toward your bill. This is how cart abandonment emails are sent to users who never formally gave consent.

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And it doesn’t stop there…

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Your definition of an active subscriber is different from Klaviyo’s. Do you consider someone active if they’ve engaged within 3, 6, or even 12 months? What if they’ve engaged on only one channel, like SMS, but not email?

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Ignoring these hidden costs could be eating into your profits.

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Our FREE Klaviyo Cost-Saving Toolkit will show you exactly how to:

• Identify Costly “Never Subscribed” Profiles - Find and segment those profiles that are inflating your costs unnecessarily.

• Define What ‘Active’ Means for Your Business - Create tailored segments based on engagement timelines that work for your goals.

• Automate Profile Suppression to Stay Compliant and Cost-Efficient - Learn how to use webhooks to automatically suppress inactive profiles—no more manual clean-ups!

What’s inside the toolkit?

• Proven strategies to reduce your Klaviyo bill
• Step-by-step segmentation guides
• A breakdown of Klaviyo’s bulk suppression API (we make it fun, promise!)
• Easy-to-follow flow setup

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Download the PDF Guide

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